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Bio, Work & Ideas

Dr. Sajjan Kanukolanu

Conference affiliation: Position² · 2026

Dr. Sajjan Kanukolanu is vice president of global operations and strategy at Position², where he leads services teams and the company’s transition toward AI-native go-to-market operations. His work turns scattered marketing and sales data into coordinated systems that recognize prospective buyers, prioritize accounts, and guide personalized outreach.

Before Position², Kanukolanu held senior roles at Ogilvy, Razorfish, and Wunderman across the United States and Asia, supporting brands including Cisco, Sony, American Express, AT&T, Nokia, Siemens, and Match.com. He holds a doctorate in marketing and advised the University of San Francisco’s strategic AI program from June 2024 through June 2025. His published writing traces a progression from search, mobile engagement, and advertising technology toward customer experience, organizational growth, and collaboration between people and artificial intelligence.

  • Three-layer buyer-intelligence architecture: Kanukolanu organizes AI-enabled sales infrastructure around signal collection, buyer intelligence, and action. CRM activity, LinkedIn engagement, job changes, and website visits feed a shared knowledge base that informs account scoring, personalized outreach, sales alerts, and CRM updates.
  • Account context graphs: He connects individual contacts, employers, buying committees, previous conversations, and deal histories into a shared account-level picture. A customer champion joining another company, for example, can reveal a promising account before its representatives initiate contact.
  • Coordinated agent swarms: His framework for specialized agent systems distributes research, enrichment, scoring, execution, and quality control among cooperating agents, with people overseeing governance and consequential decisions.
  • Separate fit from buying intent: Matching an ideal customer profile does not mean a prospect is ready to purchase. Kanukolanu scores those dimensions independently and emphasizes auditable routing, visitor-identification limits, manageable sales alerts, and sales-outcome feedback loops that continually update account criteria.

His AI Engineer World’s Fair 2026 presentation demonstrates these principles through Position² workflows combining anonymous-visitor identification, LinkedIn intelligence, HubSpot activity, account prioritization, and personalized engagement.

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Key ideas

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Connect visitor identity, CRM history and social signals to buyer intelligence, then use that context to coordinate chat, sales alerts and outreach without restarting discovery.

  • The buyer arrives informed
    0:01 ↗
  • Why adding AI to the existing stack is insufficient
    1:18 ↗
  • Do not restart discovery at the chat window
    3:24 ↗
  • Signals, buyer intelligence and action
    6:04 ↗
  • Connect people, accounts and deals
    11:39 ↗
  • From an anonymous visit to an outreach decision
    13:08 ↗
  • What the visitor and GTM team see
    16:34 ↗
  • Where the system breaks
    21:15 ↗
  • Make the policy controllable and the feedback continuous
    24:37 ↗

References