October 13, 2026Main stage3 min read

Hermes gives you wings: Build on open foundations.

Dillon Rolnick makes the case for owning the agent layer as AI becomes part of everyday business operations. His argument connects model economics to a practical architecture: interchangeable models beneath software and workflows a company controls.

Dillon RolnickNous ResearchCEO

From the conference livestream · 7:21:20–7:36:24 on YouTube. The player starts and stops at this session’s boundaries.

7:21:21 ↗

When switching models is easy, where does the business settle?

Practitioners switch models readily. A new release appears, they try it, and their preference can change again a week later. Dillon Rolnick opens by asking how AI companies earn back large infrastructure and research investments if the intelligence they sell becomes increasingly interchangeable.

His answer is an argument about incentives. Companies can move toward infrastructure or closer to the user, where integration into daily work can make a service harder to replace. Or they can pursue sufficiently powerful systems to solve valuable problems themselves. These are competing strategies in Rolnick's account of the market.

The user-facing opportunity leads him to business agents. Businesses have economically valuable uses for tokens and workflows into which software can become deeply embedded. The concern is what happens as more of a firm’s work depends on an agent platform controlled by someone else.

Rolnick’s forecast is deliberately provocative: if a large share of future output comes through that platform, its operator can gain considerable negotiating power. A change in price, access, or terms can then affect far more than one employee’s chatbot subscription.

7:25:02 ↗

An agent accumulates the company’s way of working

The other possibility Rolnick raises is direct competition. He believes model developers may eventually apply their systems to lucrative markets themselves, with finance an attractive candidate. He describes today’s partnerships and hiring as a way to learn the context they currently lack. He is forecasting how those incentives may play out, rather than describing an announced plan by a particular firm.

For the audience, the immediate issue is where to build. Tools acquire an organization’s know-how over time. People write processes around them; systems connect to them; working habits settle. Moving later can mean changing a substantial part of how the business operates.

Rolnick’s proposal is to put that accumulating work on open foundations, specifically Hermes Agent. He introduces Nous Research’s preference for decentralization as a philosophical commitment, while also arguing that the business economics can align with it.

His science-fiction joke—“Skynet was, after all, a closed source company”—captures the tone. The practical claim underneath it is that control over a widely used layer of intelligence carries power, and the organization using that layer should retain an exit.

7:29:16 ↗

Software features are easier to copy than trust is to earn

Rolnick argues that the cost of reproducing software has fallen enough to weaken proprietary features as a lasting defense. He gives a company example: the team liked an interface released by a competitor, used Hermes Agent to reproduce the concept over a weekend, and offered the resulting feature as open source.

From that example he draws a broader bet on network effects, reputation, and reliability. If open-source builders can reproduce useful functionality quickly, keeping the implementation private buys a vendor less time.

He makes a related argument about models teaching other models. In his account, much of the performance advantage lies in data quality and scale, and distillation allows some capabilities to transfer. He criticizes the language used to describe unauthorized distillation and restrictions on using models to train other models. His criticism concerns industry incentives; whether a particular training arrangement is lawful is a separate question.

Fast-changing features and models make substitutions likely. An agent architecture can let a business change those parts without replacing its accumulated workflows.

7:32:25 ↗

Build an application that combines rules and judgment

Rolnick describes agents as closer to operating systems and frameworks than to chatbots. He explicitly returns to the earlier investment-firm presentation: data sources, ordinary code, people’s opinions, and judgment combine into a decision-making application.

Deterministic and nondeterministic work can coexist. Some steps should execute rules; others need reasoning or interpretation. A business can compose increasingly sophisticated workflows from those pieces while retaining the ability to change the model underneath them.

Owning the foundation does not mean becoming a full-time agent-framework company. Rolnick argues that teams should focus on their own work and inherit improvements from a shared system as the state of the art changes. Hermes is his proposed base: run it where needed, modify it, and retain the ability to leave.

He closes with the business he wants to build around that arrangement. A widely adopted open standard creates demand for support, safety, scalability, and reliability. Nous can compete for that work through reputation rather than making exit impossible.

For builders, the proposed bargain is straightforward: concentrate on the valuable work you understand, inherit improvements from a shared agent framework, and retain the ability to change its model or operator. Nous would have to keep earning the support business even when customers are free to leave.

Further reading

Full transcript 206 timestamped passages

Machine transcription with reviewed terminology and names. Some recognition errors may remain. Timestamps refer to the livestream; subtitle downloads are timed to the session clips.

7:21:21Hey everyone.

7:21:31I'm Dillon Rolnick.

7:21:32I'm the CEO of Nous Research.

7:21:35And today we're going to talk about building on foundations and platforms that you can actually own.

7:21:48There we go.

7:21:49All right.

7:21:51How do you make back a centibillion dollar infrastructure and research bet?

7:21:57Labs individually have spent hundreds of billions of dollars

7:22:01training and building ever more sophisticated intelligence system

7:22:05and the industry as a whole has spent trillions, perhaps.

7:22:15The problem is, though, that the models have begun to commoditize. You guys in this room,

7:22:23who are hopefully practitioners of AI, have known this intuitively. You switch among models readily,

7:22:29you switch between Astra, Fable, Opus, Kimi, whatever it may be, without too much regard for

7:22:36who's on the back end or what it may be, you want to try the new model.

7:22:40We've seen this in data too.

7:22:42There were some charts going around Twitter this week showing the average cost of a token

7:22:47going down while the total spent on tokens surges.

7:22:52And the infrastructure costs associated with serving those tokens has stayed flat.

7:22:58Meaning where there used to be margin in a very, very performant model, it's now starting

7:23:04to narrow as we see competition and a baseline level of intelligence be available to people.

7:23:12Okay, so if the models are starting to commoditize and you've spent hundreds of billions, trillions

7:23:19of dollars on them, you need to make that back.

7:23:23you need to find a different way to do it. And in my opinion, there are two pretty obvious ways to do it.

7:23:31One, you find a different layer of the stack to compete at. You go down to the infrastructure or you go up to the user. Or two, you build God and you build God faster than anyone else and you monetize God.

7:23:46If you're in front of the user, you have an opportunity for stickiness.

7:23:50Stickiness means margin.

7:23:52This is why the fight has largely shifted to the agent layer lately.

7:23:56We started talking, I heard somebody previously talk about 5% of a workforce engaging in agents.

7:24:02This is becoming more and more the zeitgeist of where the AI battle is taking place.

7:24:08Consumers, though, are fickle and they're terrible customers.

7:24:13Businesses, on the other hand, spend tons of money on tokens, and they have economically

7:24:19productive use cases for those tokens.

7:24:22So if you're going to be competing at the user layer, and you're going to be bringing

7:24:26this fight somewhere else, you're going to be bringing it to businesses.

7:24:31The best thing to do is to get ingrained in a business, because when you're in a business,

7:24:35it's hard to take you out, right?

7:24:37And if you think about your business two, three years into the future, how much of your workforce, as measured by its output, is agentic?

7:24:4970% conservatively, probably more.

7:24:53And if 70% of your workforce is organized by somebody else who may or may not have adverse incentives to you, they can be organized into a strike.

7:25:02And so what you would do if you had to make back a trillion-dollar investment

7:25:07was you would embed, you would use your asymmetric leverage,

7:25:10and you would change the rules of the game.

7:25:14Or, like I said, you would build God.

7:25:19If you succeed at building God,

7:25:23what you would do is you would point God

7:25:25at the most lucrative problems in the world.

7:25:29The best shot at earning it back is not to sell it for an ever-decreasing margin to others

7:25:34to solve these hard and lucrative problems.

7:25:37The best shot is to solve them yourselves.

7:25:48Labs think that markets are solvable problems, and that's exactly how they view the financial

7:25:55industry, as a problem.

7:25:57to be solved. And a tractable problem at that, perhaps not even a very hard one.

7:26:05Right now, though, they know, at least the smart ones know, that they don't have enough context,

7:26:11know-how, or experience in the financial industry to be able to do that themselves. So they will

7:26:16partner. They hire investment banking analysts. They partner with some of the biggest firms on

7:26:22the globe, and they start to build their foundation here.

7:26:28My belief is that they will eventually go to the source because, like I said, that's

7:26:32where the money is and we're trying to make back a trillion dollars.

7:26:37And so you might say, this is nothing new.

7:26:40We have always been trying to trap people into these games and change the margin, and

7:26:45once we have you and you're stuck, we are able to raise the prices.

7:26:48But the difference is that the stakes are much higher.

7:26:50We're talking about meaningful

7:26:53Deca percentages of the Earth's economy

7:26:57And you in this room

7:27:01Need AI

7:27:04Everybody has seen what they can do

7:27:05What these models can do

7:27:06What agentic systems can do

7:27:08And there's no going back

7:27:10People in this room who are

7:27:15Making decisions

7:27:16Vice presidents and executives

7:27:19and engineers about what they're building on

7:27:20are going to have to make decisions now

7:27:23about where they grow roots around these tools and processes

7:27:26that will affect the future of these businesses.

7:27:30And whatever you pick, you'll start to harden.

7:27:34You'll gain know-how.

7:27:35It'll sop up the intelligence of the organization itself.

7:27:38You will start to build processes and systems around it.

7:27:41I implore you, do not build on quicksand foundations.

7:27:46Build on open foundations.

7:27:49Build on Hermes agent.

7:27:53So I just spent a fair amount of time convincing you, hopefully,

7:27:58that the highest expected value move in AI right now

7:28:01is to either trap you and jack up the prices

7:28:05or replace you directly.

7:28:07So why am I standing here?

7:28:11We view the world very differently.

7:28:15And the first thing I hope you guys will learn about me

7:28:18and about Nous Research is that we built this company

7:28:21primarily for moral and philosophical reasons.

7:28:24And a lot of times in business, morality and incentives don't always align,

7:28:29and when that happens, it's probably easiest to change your morality.

7:28:33But we think the world is changing, and we think it's different.

7:28:35And for that reason, we think that the best course of action

7:28:40is one in which we are both aligned.

7:28:44When we built the company originally,

7:28:46Finally, we built it to combat a seemingly inexorable trend towards centralization and

7:28:51centralized control of perhaps the world's most important technology and most important

7:28:55invention.

7:28:57Nous Research was built by and staffed by nerds, nerds who love science fiction.

7:29:02And we've all seen what happens when a centralized entity gets control of godlike intelligence

7:29:07and uses that for exploitation.

7:29:10Skynet was, after all, a closed source company.

7:29:16The next thing that you need to know is that there's no longer really a strong moat in

7:29:21proprietary software.

7:29:23The marginal cost to reproduce a piece of software has plummeted.

7:29:27A few months ago, XAI released GrokBots and we saw that and we thought, wow, that's an

7:29:34intuitive user interface, that's really nice.

7:29:37So we pointed Hermes Agent at it, and we reproduced it in a weekend and released it as a feature within Hermes Agent, open source, of course.

7:29:46And the game has changed.

7:29:48It used to be that software was difficult to produce, and it took coordinated teams of engineers long hours to pilfer open source and take libraries and combine them together into proprietary pieces of software and then sell that software at SaaS.

7:30:04But now the opposite is true.

7:30:06Anything can be reverse engineered, and there are many, many motivated open source builders

7:30:11pointing their agents at these different softwares.

7:30:16If the closed competitors do manage to make interesting features, open source will have

7:30:20it not long afterwards.

7:30:22The moats of yesterday were in proprietary IP.

7:30:25The moats of tomorrow are in network effects, reputation, and reliability.

7:30:32What's funny is that in a lot of ways, the labs have always seemed to underage

7:30:36underestimate their own tools, or perhaps they are underestimating the users of those tools and

7:30:42their genius and their motivation. This happened and is happening on the model side, and we'll talk

7:30:48about why that's important, but it turns out that models can fairly easily teach another model to be,

7:30:54you know, nearly as smart as the original model. And the advantage in a model is very rarely in

7:31:03the architecture or some novel system that was created in a proprietary way for that

7:31:07model.

7:31:08In fact, it's usually in the quality of the data and the scale.

7:31:14And...

7:31:16Sorry.

7:31:32the model company started to realize

7:31:35that the scale was catching up

7:31:39and that you could create these things

7:31:42with supplementary quality data

7:31:45by teaching one model from another.

7:31:49So they labeled the teaching process distillation

7:31:52and they labeled illicit distillation theft.

7:31:57You cannot call that copyright infringement

7:31:59because copyright infringement would imply

7:32:01that you somehow took every living human being's

7:32:04written or creative work and then trained on top of it.

7:32:07They also labeled the process of...

7:32:11They also trained the models to not assist in the process

7:32:15of training other models, and they labeled that safety.

7:32:25The next thing that you need to know about agents

7:32:29and about the new world is that agents are like operating systems

7:32:34and they're like frameworks, and they're a lot more like those

7:32:36than they are like chatbots.

7:32:38And so if you continue to think about your agent

7:32:40as merely a personal assistant,

7:32:43you will forever live on the surface of what it means to engage in agentic systems.

7:32:47And so what do I mean by that?

7:32:50If you guys were here a little bit earlier, there was a presentation about a financial firm

7:32:55and how they think about AI and these different inputs that go into ultimately what becomes an investment decision.

7:33:02Agents are really at their heart a system that combines determinism and non-determinism.

7:33:08If you remember from that talk, there are data sources, there are routine code, there are people's opinions, and there's judgment.

7:33:16And all these things come together to create what is the new application.

7:33:20The new application is no longer necessary that it is

7:33:23deterministic and solid and cold hard code. It can inject intelligence, reasoning, judgment, all of these things together to combine to create the new application.

7:33:36And so as you at your company think about building these new applications, you should be building these systems on foundations that you own.

7:33:49You should be able to swap in and out the models that you want.

7:33:52you should be creating ever more sophisticated towers of functionality

7:33:56on top of these core primitives of determinism, non-determinism,

7:34:03code, data sources, judgment, reasoning, intellect.

7:34:10But you should not be spending your entire lives being intelligence companies.

7:34:16What has made you successful this far?

7:34:18Most of you are most likely not agent companies.

7:34:20most of you are not likely AI companies.

7:34:24You should be focused on the things that you do well,

7:34:26and when the state-of-the-art changes and it evolves

7:34:29and what it means to be an agentic system starts to shift,

7:34:32you should inherit that, not rebuild it and maintain it.

7:34:36Remember, these are tools that should make you better.

7:34:39They are not drop-ins to replace you.

7:34:41Do you know how much energy it takes to create a human?

7:34:47And the beauty of the Hermes agent proposition

7:34:49is that you can run it however you want,

7:34:52wherever you want, modify it as you see fit.

7:34:55If you're not having fun anymore,

7:34:56you can take your ball and you can go home.

7:34:59The moat has changed.

7:35:01The moat is no longer entrapping you.

7:35:03The moat is in reputation.

7:35:06And that's what Hermes Agent offers you.

7:35:09And so what do I want out of all of this?

7:35:13Well, I want to build a standard.

7:35:15Hermes Agent today is the most used and downloaded open source agent in the world.

7:35:21It is order of magnitude more downloaded than some of its closed competitors.

7:35:26And I want everybody to be able to build on these open foundations.

7:35:30Because as long as one of us is willing to open source these tools and these agentic systems,

7:35:37water will continue to flow downhill.

7:35:39And I want to be downhill so that I can work with you to provide support, safety, scalability

7:35:45to go along with the world's best open agent.

7:35:48I've seen where this goes and we've seen where the moats will lie.

7:35:51Network effects, reliability, and reputation.

7:35:56People are going to continue to solve hard problems with agentic systems.

7:36:01People are going to solve lucrative problems with agentic systems.

7:36:06Somebody is going to earn back the trillion-dollar investments that we've made.

7:36:10Make sure that it's you.

7:36:11Make sure that you are in control of your own destiny.

7:36:14You can have your cake and eat it too.

7:36:16You can have state-of-the-art features and reliability without sacrificing your autonomy.

7:36:21Build on something you own.

7:36:23Build with us.

7:36:24Thank you.